Another way to drive traffic to your site is via email marketing. Whether you're using an existing database or renting targeted email lists it's a very effective way to increase visitors and business.
Studio 5 creates custom email newsletters, mirroring the look and feel of your website and brand. Each email is populated with links to the site, which can provide valuable insights into what triggers readers and your customers to click through and stay engaged.
The key benefit to using a professionally designed email customized to your business is the potential increase in conversion is significant compared to generic templates—upwards of 20-30%. Studio 5’s custom designs combined with more than 10 years in direct marketing delivers effective email marketing results.
A less costly alternative to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to tailor your messages to appeal to different groups of customers for higher response rates.
However targeting is more than just compiling names and addresses of your customers and wherever possible should include collecting data on their interests, creating a more comprehensive profile of the customer’s persona. This is important because the more relevant your message is to the recipient, the greater your results will be. Studio 5 has the capability to build these targeted data collection options into your email advertising campaigns.